Artificial Sweeteners: A Global Strategic Business Report reveals that a worldwide weight reduction effort is stimulating the $3.5bn global artificial sweeteners market, of which the US and Europe currently make up 65% with a growt rate of 3,7%. This will be followed by the aspartame-based art. sweeteners market, which will mostlikely reach above and beyond the $3bn mark in 2008. (2)
According to market analysts Mintel, a total of 30 products containing artificial sweeteners were launched in the U.S. between 2000 and 2005. In 2004 alone, 1,649 artificially-sweetened products were launched. According to market analysts Freedonia, the United States artificial sweetener market is set to grow at around 8% per year to $189 million in 2008. (3)
Under the trade names Equal, NutraSweet, and Canderel, aspartame is an ingredient in approximately 6,000 consumer foods and beverages sold worldwide, including (but not limited to) diet sodas and other soft drinks, instant breakfasts, breath mints, cereals, sugar-free chewing gum, cocoa mixes, frozen desserts, gelatin desserts, juices, laxatives, chewable vitamin supplements, milk drinks, pharmaceutical drugs and supplements, shake mixes, tabletop sweeteners, teas, instant coffees, topping mixes, wine coolers and yogurt. It is provided as a table condiment in some countries.
In 2004, the market for aspartame, in which Ajinomoto, the world’s largest aspartame manufacturer, had a 40 percent share, was 14,000 metric tons a year, and consumption of the product was rising by 2 percent a year. (4)
In 2004, aspartame traded at about $30/kg and sucralose, which is roughly three times sweeter by weight, at around $300/kg (5)
14,000 tons/y x 30 $/kg = 420,000,000 $/y in 2004 for Aspartame
The Freedonia Group, a Cleveland-based research firm, reports that U.S. demand for alternative sweeteners in the past decade increased about 4 percent per year to $1.1 billion in 2009. Demand is projected to grow 3.4 percent annually through 2013. (6)